When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

The bridges between bands and their fans continue to crumble, with Linkin Park taking the latest step with their new 'Lost in the Echo' interactive video. The clip went live Wednesday, with lots of ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Feb 12, 2019, 12:26pm EST Feb 15, 2019, 10:29am EST This article is ...

LOS ANGELES--(BUSINESS WIRE)--Maestro, the global leader in interactive live experiences, today announced Maestro for Creators, a completely customizable platform for creators of any size. This new ...

Odyssey’s ‘interactive video’ is like a blurry video game. Odyssey’s ‘interactive video’ is like a blurry video game. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Last fall, Walmart announced a joint venture with Eko to create interactive storytelling — think Netflix’s “Black Mirror: Bandersnatch” — for both entertainment and retail. Since then, Eko has been ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...