Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...

Whether you’re an entrepreneur, leader or just starting out, effective decision-making is a cornerstone of success in business. Every choice made, from routine operational tasks to major strategic ...